About Us
FF Group Romania is one of the most important players in the local fashion retail industry. Distributor and retailer
for the Nike, Converse, UGG Australia brands, Juicy Couture, Calvin Klein Jeans, Scotch & Soda, Napapijri, G-Star Raw, Franklin & Marshall.
Retailer for renowned international fashion brands.
The company FF Group Romania was founded in 1999 under the name of Elmec Romania and is currently the most important
a national retailer of sports and fashion items, being part of the Folli Follie international group. The company owns a network
own exclusive Nike stores, Folli Follie, Converse, Calvin Klein Jeans, as well as multibrands that offer
a premium brand portfolio appreciated by the most demanding customers: Collective, Star Place and _KIX.
The premium portfolio of brands distributed and marketed by FF Group Romania has called for the development of concepts
innovative retail multibrands, which have become the favorite destination of fashion lovers. The first multibrand concept
launched under the brand name Famous Brands has become known and appreciated by all fashion, style and international fashion lovers.
In 2011 a new fashion store opened in Baneasa Shopping City - the first Collective store, a modern concept
the multibrand store that brings together famous fashion brands. The first Collective store was launched in Athens in the year
2008 and, following the success he enjoyed, was followed by a new store in Patras. Implementation in Romania a
the Collective concept comes as a natural consequence of the globalization of the group's retail policy. With the launch of the new one
store, Famous Brands Galleries in Bucharest Mall and Plaza Romania have aligned with the new requirements and have changed their name
in "Collective". The premise behind the new store concept is to give visitors a "collection of famous
brands ", which makes Collective stores in their preference list.
Collective stores sell the latest collections of renowned international brands such as Juicy Couture,
Polo Ralph Lauren, Calvin Klein, Calvin Klein Jeans, Napapijri, UGG Australia, Scotch & amp; Soda, Franklin & Marshall, DKNY Jeans,
Converse, G-Star Raw, Ted Baker, Armani Jeans, Hamaki-Ho, 7 For All Mankind, TOMS, Diesel, Pepe Jeans London, Melissa,
Superdry, Gant Footwear.
Our vision: To become the undisputed leader of the Romanian retail market for sportswear and fashion brands.
Our Mission: Be the preferred partner of all of our leading fashion and sportswear brands,
who want to be present on the Romanian market.
Values we believe
- Customer Satisfaction
- Passion for what we do
- Professionalism
- Teamwork
- Initiative and Innovation
- Trust, Respect and Responsibility
FF Group Romania
1999 – Compania Elmec Romania a fost infiintata in 1999 ca subsidiara a Elmec Sport SA – una dintre cele mai importante companii de retail din Grecia;
Decembrie 1999 – a fost inaugurat primul magazin Nike in centrul Bucurestiului, pe Bd. Magheru (Take Ionescu)
2002 – a reprezentat anul in care Elmec Romania a lansat pentru prima oara conceptul multi-brand “Famous Brands”
2005 – Deschiderea a inca 5 magazine noi in Bucuresti si in Constanta
2006 – Inaugurarea celui mai mare magazin Outlet, cu o suprafata totala de 700 mp, in Otopeni
2007-2008 – Inaugurarea celor doua galerii de fashion “Famous Brands Gallery” in Plaza Romania si Bucuresti Mall (un concept de magazin shop-in-shop pentru brandurile internationale detinute in portofoliul companiei); aceasta lansare a reprezentat incununarea eforturilor noastre de a oferi clientilor o experienta inedita de shopping prin prezenta a peste 20 marci premium de fashion in acelasi magazin; astfel, clientii nostri au putut regasi marcile preferate de haine, incaltaminte si accesorii intr-un ambient modern care reflecta viziunea internationala unor marci precum Calvin Klein, MissSixty, Ralph Lauren, Marlboro Classiscs, etc
2009 – Deschiderea magazinului KIX in AFI Palace Cotroceni – un concept de magazin multi-brand de incaltaminte premium, colectii urban exclusive ale celor mai apreciate branduri internationale
2010 – Deschiderea magazinului Star Place din Centrul Comercial Unirea – un concept de magazin “trendy&cool” unde oricine isi poate gasi perechea de Converse preferata
2011 – Deschiderea celui mai mare si mai modern magazin Nike din Romania, in Baneasa Shopping City – Bucuresti.
2011 – Deschiderea primului magazin Collective in Baneasa Shopping City; galeriile Famous Brands au devenit magazinele Collective
2014 - Elmec Romania, subsidiara a grupului international Folli Follie – Grecia (FF Group), anunta schimbarea numelui in FF Group Romania. Schimbarea a devenit efectiva incepand cu data de 23 ianuarie 2014.