The new store opened in ParkLake shopping center. The investment in the new collective store was around 500,000 Euros
Bucharest, October 5, 2016 FF Group Romania, a subsidiary of the international group FF Group Greece, inaugurated in early October a new collective store in ParkLake shopping center located in Bucharest. The store is the fifth one opened in Bucharest and has an area of 575 square meters. The total investment in the development of the retail concept required an investment of over 500,000 euros. The unique design has the same modern and minimalist features as the in the other collective stores and was created to highlight te innovative products and brands through special pieces of furniture and avant-gardist shopping ambience. The mix of top international brands and the store’s atmosphere contribute to promote collective as a first choice destination for fashion lovers, where they can always find their favourites fashion items.
The clients can discover in the store the latest collections of international famous brands such as Calvin Klein Jeans, Armani Jeans, Boss Orange, G-Star Raw, Converse, Franklin & Marshall, Juicy Couture, Nike, UGG Australia, Pepe Jeans London, Scotch & Soda Maison Scotch, Steve Madden, Ted Baker, Gant, Hamaki-Ho,
“By opening this new collective store in the Eastern part of Bucharest, we are consolidating our position in the most important city of Romania and we remain faithful to our promise to offer fashion lovers the newest collections of top international brands.” – said Malina Soare, Marketing Manager at FF Group Romania.
About FF Group:
The FF Group is a leading global force in the fashion world operating in more than 30 countries. FF Group designs, produces and markets on a global level its own brands, Folli Follie and Links of London. The Group maintains a leading presence in the retail and wholesale segments in Greece and the Balkans; “attica” department stores and “Factory Outlet” are the Group’s major own retail distribution channels in Greece. In addition, the FF Group has started the strategic development of its own multi brand concept stores, Collective and Kix.
Brands such as Ermenegildo Zegna, UGG Australia, Juicy Couture, Ted Baker, Vilebrequin, Guess Jeans, Scotch & Soda, Calvin Klein Jeans, Nike, Converse, Franklin & Marshall, G-Star Raw, Samsonite and Technogym belong to the Group’s local brand portfolio, whereas the Group has exclusive wholesale and retail distribution rights for the Juicy Couture brand in Continental Europe, UK, Ireland and Cyprus. The activities of the FF Group in the Beauty & Cosmetics sector are significant and involve the exclusive distribution of the globally acclaimed brands of Procter & Gamble Prestige and the exclusive representation and distribution of Shiseido products in Greece and Cyprus. In 2016, the FF Group achieved an entrance to a wider distribution channel, through the exclusive representation and distribution of the Max Factor make up products in the Greek market. The FF Group also undertook the distribution in the Greek market of internationally known cosmetics brands such as: Molton Brown and Annick Goutal, amongst other, in its own beauty and lifestyle boutique Heaven on Earth.
The FF Group maintains a key role in the global travel retail sector through its strategic alliance and participation in the shareholding capital of the Swiss Dufry AG, which acquired the Hellenic Duty Free Shops from the Group.
The FF Group creates fashion globally and has established a strong presence with more than 980 points of sale and employing almost 5,000 people worldwide.