FF Group Romania


  • 1999 – ELMEC ROMANIA was established as a subsidiary company of ELMEC SPORTS SA, one of the leading commercial companies in Greece.
  • December 1999 – Opening of the first exclusive NIKE shop, located in the center of Bucharest.
  •  2002 – Launching an innovative and unique retail concept under “Famous Brands” trade mark
  • 2005 – Opening other 5 new stores located in Bucharest and in Constanta
  • 2006 – Opening the largest Outlet store, with a total area of ​​700 square meters in Otopeni
  • 2007-2008 – Opening  two fashion galleries “Famous Brands Gallery” in Plaza Romania and Bucuresti Mall (a shop-in-shop concept store  for international fashion  brands in Elmec Romania’s portfolio), this launch was the climax of our efforts to provide customers an unique shopping experience – over 20 international fashion brands under the roof.
  • 2009 – Opening KIX store in AFI Palace Cotroceni – a multibrand store concept for premium footwear, exclusive urban collections of the most popular international brands
  • 2010 – Opening first Star Place store in Unirea Shopping Center – a fresh, trendy & cool concept store where everyone can find their favorite pair of sneakers
  • 2011 – Opening of the largest and most modern Nike store in Romania, the flagship store located in Baneasa Shopping City, Bucharest
  • 2011 – Opening the first Collective store in Baneasa Shopping City; Famous Brands Galleries has been rebranded in Collective stores
  • 2014 – Elmec Romania, a subsidiary of the international group Folli Follie – Greece (FF Group), announces its renaming into FF Group Romania. The change became effective on 23 January 2014.