Founded in 1999 as Elmec Romania, FF Group Romania – part of the Folli Follie International Group, is currently the most important national retailer of sportswear and fashion collections. It owns a network of exclusive stores – Nike, Converse, Folli Follie, Calvin Klein Jeans and multi-brand stores developed under the Collective, KIX and Star Place concepts.
The portfolio of premium brands distributed and commercialized by FF Group Romania required the development of some innovative multi-brand retail concepts, that became the favourite destination for all those who love fashion. The first multi-brand concept implemented by FF Group Romania under “Famous Brands Gallery” name became well known and appreciated by all those who care about fashion and their look, about style and international brands. In 2011, a new fashion store has been opened in Baneasa Shopping City with a new name “Collective” – a modern concept of multi-brand store that gathers famous brands in fashion industry.
The first Collective store was launched in Athens in 2008 and was followed by a new store in Patras. The launch in Romania of the Collective store concept came as a natural consequence of the group’s retail global policy. With the launch of the new store, Famous Brands Galleries from Bucuresti Mall and Plaza Romania shopping centers were aligned and changed their name to “Collective”. Moreover, the mission of the new concept is to offer visitors “a collection of famous brands”, which makes Collective to be their favourite shopping destination.
Collective stores offer the latest collections of well known international brands, such as: Juicy Couture, Polo Ralph Lauren, Calvin Klein Jeans, Napapijri, UGG Australia, Scotch&Soda, Franklin&Marshall, DKNY Jeans, Converse, G-Star Raw, Miss Sixty, Energie, Superdry, Gant Footwear, Hamaki-Ho, 7 For All Mankind, Gas, Denim&Supply Ralph Lauren, Reiko, Melissa, a.s.o.
- To become the incontestable leader of the retail Romanian market for sportswear and fashion brands
- To be the favourite partner of all the well known international brands from the fashion and sportswear industries, that want to be present on the Romanian market.
- Client satisfaction
- Passion for what we do
- Team work
- Initiative and innovation
- Social responsibility
- Trust, respect and responsibility